’Sola Fagorusi | credits: File copy |
Remove
the web and all its content from the world of today and our continents
may be in commotion. That is how well our reliance on virtual space has
become. Information and the speed
at which it comes is the currency of the moment and nations that matter
have a tab on happenings in cyberspace, using it for predictions and,
where possible to increase the country’s Gross Domestic Product.
Online transactions are fast becoming
the trend. Alexa ranking is the popular means of determining how well an
online platform is doing. Alexa.com is the site where this measurement
occurs and it would be a smart mischief to ask how Alexa itself is doing
on alexa.com. It was acquired by amazon.com in 1999 even though it was
founded by two American webepreneurs in 1996.
It reportedly has rankings on about 30
million websites and it offers information on website visitors’
behaviour, morphing it into web circulation report. It takes its name
from the ancient Library of Alexandria; one of the largest libraries of the earliest world located in Egypt.
Google: It has all the answers!
The World Cup
is over but the amazing Google doodles of that period remain fresh in
mind. Google doodles are those changes made to the Google logo in
celebration of holidays, anniversaries, events and the lives of famous
artists, pioneers and scientists who have helped shape history. As
expected, on the global top list is google.com. Google’s ownership is
the famous story of Larry Page and Sergey Brin, who started to organise
information and make it globally useful. They met while at Stanford
University trying to bag a Ph.D. The company is based in California, USA
and after 16 years of operation, it’s the world’s number one search
engine with several other products and acquisitions it has made over the
years.
Android’s continued development is one
of the businesses of Google. It would certainly seek to play more roles
in our lives in the coming years. Expectedly, Google has good presence
in Africa, a continent where the market is still young and the potential
for expansion is good. It has a little over 50,000 staff globally.
Facebook: All the faces in one book!
Also based in California, Facebook
is ranked number two on alexa.com. The platform which clocked 10 this
year has seen a rapid expansion and it still has Mark Zukerberg playing
the role of the Chief Executive Officer. Unlike Google, its own start-up story is linked to Harvard University where the idea was first mooted. Simple to use, Facebook
allows people to connect with one another after a profile has been
created and then images, updates, messages and videos can be shared.
With a population of users almost equal the population of India. Facebook is the most successful of social networking sites
of all time. Originally launched as thefacebook.com, Facebook continues
to grow daily and its incursion into mobile online messaging, following
its recent acquisition of Whatsapp, hints at the chances that it would
be around for a long time. Its daily activities are dependent on the
about 6,800 employees in the company’s fold.
Youtube: Get in the tube yourself!
Until YouTube came, it was a big deal to
produce and broadcast video content. Acquired by Google in 2006,
YouTube was created by three workmates at paypal.com. YouTube brought
liberty to video content sharing. Its initial use was by individuals,
but seeing what is possible on the platform now, there is no news
station worth its onions that is not on YouTube.
On YouTube, it is safe to say there is a
video about everything under the sun. YouTube videos can be embedded on
any webpage as is seen on most websites. The company has a culture of
releasing an April fool prank every April 1st and it has done that for
seven years now. Revenues for the site, just like others, are also
through advertising with registered uploaders taking 55 per cent of the
revenue. YouTube is currently censored in a number of countries and is
known to experience heavy censorship during uprisings, given its role at
making audio-visual information readily available.
Yahoo: Yet another hierarchical officious oracle!
One of the earliest providers of free email services,
Yahoo has been around for 20 years now and it is also based in
California. With about 12,000 employees, Yahoo, which was founded by
Jerry Yang and David Filo, was meant to be a web directory of sort. Its
acronym ‘Yet Another Hierarchical Officious Oracle’ is a clear
indication. At the turn of the decade, Yahoo was the first site website
Internet users learnt to visit. A multilingual interface, Yahoo still
retains its directory service. It also has a search engine component,
Yahoo news, groups, answers and a number of other services. The story of
the Internet cannot be complete without a mention of Yahoo.
Baidu: The Google of China!
China remains the world’s most populated
country with its about 1.35 billion citizens. Baidu is a Chinese
language search engine. Based in Beijing, it is the only foreign web
platform on the list of top five on alexa ranking. Now in its 14th year,
Baidu offers multimedia content and also has huge compatibility for
searches from mobile devices. Baidu has about 34,000 employees and
competes with a number of other platforms; prominent among them are
Yahoo! China, Microsoft’s Bing and Google Hong Kong.
It is thought to be in collaboration with the Chinese government to
ensure censorship. Baidu Japan is also used by a sizeable number of
people in Japan. Baidu encyclopedia is reputed to be China’s largest
encyclopedia given its web traffic.
Twitter: 140 characters and nothing more!
Twitter is ranked 7th by alexa.com. The
micro-blogging site as it is called allows users to share thoughts in
140 characters. These characters are called tweets while a user’s
identity on Twitter is called a handle. Based in San Francisco, it is
called the SMS of the Internet and activism and advocacy are more
agreeable with Twitter than with any other social networking site given
the hashtag feature. Now
eight years old, Twitter is run by about 3,000 employees and it has an
interesting and tumultuous conception, already captured in the book –
Hatching Twitter. Twitter’s handle is interestingly not the most
followed on Twitter; it is rather arguably currently that of actress
Katy Perry.
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